Deciding to participate in a trade show can cost a lot of time, money, and resources for your company. However, if you can strategically plan this event, you can get the most out of a trade show experience. Probably, the lead generation will also be much higher than what you could manage without a proper plan.
Trade show displays are one of the best ways in which businesses can generate new leads, meet their existing and potential customers, announce a product launch, and increase revenue generation. But what are the ways in which you can maximize your trade show experience? Keep reading to know more.
Leverage the social media
You need to learn the game of hashtags so that you can use the right ones for the event and make a public post where you promote the event or give away. The organization must be having its professional social media pages where you can like or follow. In case the company page allows you to post teasers or questions to keep the audience engaged, you can involve yourself in such activities. Know your audience through social media outlets like LinkedIn, Instagram, YouTube, Pinterest, and Snapchat.
Use a contest or prize draw
How about arranging a contest or prize drawing to collect contact details from the visitors to the trade show booth? You may also try to give away some kind of promotional items as this is an interesting factor for people who easily get encouraged to participate in your event.
Pull the right kind of crowd towards your trade show booth
Since people are always looking for an immersive experience, you ought to use an interactive display like a contest draw, a game, or a quiz on a computer, or even plan a scheduled demonstration of the new product. Although it is not necessary to make everything fancy but it should be enough to attract the interest of people.
Engage the visitors of the trade booth actively
Welcome your visitors in a friendly and warm manner and give clear answers to their questions and queries. Make sure your body language is as friendly as possible. Try not to stand with your arms crossed over your chest as this is not a friendly posture. The trick lies in attracting them without intimidating them.
These are a few ways in which you can maximize the experience you gather from a trade show display. Build a solid team who can guarantee you success.
